From Vision to Visuals
We Create Brand Identity Systems.
What Our Clients Say:
We recently had the pleasure of working with Sitesense, run by Gus, for our web development, design and overall company identity. Gus was incredibly easy to communicate with, ensuring that all our requirements were understood and met. The pricing was fair and overall quality of the work was exceptional.
We are thrilled with the results and plan to continue our partnership with Sitesense for the foreseeable future. Gus will be continually working on our website and other projects as they arise. Highly recommended!
Leo Teede
Chief Operating Officer
I’ve had the pleasure of working with Gus over the last year. It’s been such a smooth sailing experience because of his professionalism. He is meticulous in his approach, spot on with deadlines and quality of work is exceptional.
In conclusion, Gus is a dedicated individual who has mastered his craft and does not compromise on the quality of his work. I highly recommend him. He will continue being my “go-to” guy for all marketing related work.
Tawanda Chawirah
Business Development Manager
Our Design Process Works For You
Discover
The first step is understanding your business: the culture, history, motivation & behaviour; which is used to create a persona and flesh out your design brief.
Explore
Ideas are rapidly explored to fit your brand persona, exploring symbolism, colour, typography and imagery. These are directions are presented and refined to a suitable fit.
Design
The art direction chosen is fleshed out to a full design system, with guidelines, palettes and useage guides.
Build
Your new identity is applied to your touchpoints, creating a brand asset library and updating your digital spaces.
Our Professional Services
We specialise in creating memorable brand identities that suit your business, rolling them out effectively across all your touch-points.
Get StartedWe specialise in creating memorable brand identities that suit your business, rolling them out effectively across all your touch-points.
- Brand Guideline Document
- Logo & Alternate Versions
- Typography
- Company Media Pack
We specialise in creating memorable brand identities that suit your business, rolling them out effectively across all your touch-points.
- Front-end design
- Back-end construction
- WordPress
- Custom Code Modules
- Hosting/domain not included
- Business Cards
- Email Signatures
- Letterhead
- Templates
- Branding Advice
- Brand Extensions
- Opportunities
Branding Success Stories:
Frequently Asked Questions
01. What is a Brand Identity?
Brand identity is the visible elements of a brand—such as logo, colour palette, typography, imagery, and tone—that distinguish it in consumers’ minds. It embodies the brand’s personality, values, and promise, shaping how it’s perceived and remembered.
02. How does brand identity differ from brand image?
Brand identity is how you present your brand intentionally. Brand image is how others perceive it—based on their experiences and opinions. Strong identity helps guide a positive brand image.
03. Why is brand identity important?
It fosters recognition, builds trust, and differentiates you from competitors. Consistent identity across touchpoints reinforces credibility, loyalty, and long-term brand equity.
04. What are the core components of brand identity?
This includes your logo, colour palette, typography, imagery style, brand voice/personality, and brand guidelines that maintain consistency across all materials.
05. How do we create an effective brand identity?
We begin by defining your brand’s mission, values, target audience, and unique value proposition. Then translate those into visual and verbal elements—logo, colours, fonts, imagery style, tone—and document everything in a brand style guide.
Contact Us
Opening Hours
Monday – Friday
9am – 5pm
Closed on Weekends
Contact Information
+263 780 255 256
Address
Greendale, Harare, Zimbabwe